Brief 3: Magazines and online
Requirements of the brief: You work for an independent media production company. You have been given the task of producing
the front cover and contents page(s) of the first two editions of a new music magazine that
is being launched by an independent publisher and two pages for the working website for the
magazine.
Contents pages can be either single or double-page spread.
The web pages must promote the new magazine to its target audience and enable fans to interact
with the content.
Summary of brief requirements:
• Statement of Intent (approx. 500 words).
• Music magazine covers and contents pages: Two or three pages for each of the first two
editions (based on choice of single or double page spread).
• Magazine distribution method: Content must be suitable for retail distribution. Barcode
• Number of web pages: One homepage and one linked page.
• Cross media production target audience: A primarily 16–25 year old middle market audience
that likes to be entertained.
There must be a clear sense of branding across the two elements of the cross-media production.
Production detail that must be included. The production of the magazine covers and contents pages must include (as a minimum):
• At least four different main images using original photography across the magazine covers and
contents pages.
• Editing of magazine covers and contents pages (including photos, text, graphics, typography and
layout).
• Written text including elements such as the masthead, main coverline, selling lines, headlines,
captions, subtitles and copy.
• Barcode, date, edition and price information on each front cover.
• A different use of mise-en-scène for each cover.
• At least two models representing at least two different social groups (e.g. as defined by age,
gender, race and ethnicity, sexuality).
• A call to action pointing readers to the online website.
The production of the web pages must include (as a minimum):
• Original audio or audio-visual content appropriate to the online website. Music video, interview, bts
• Use of original images. Each webpage must include at least one image that is different to those
used on the other webpage and those produced for the magazine.
• Appropriate conventions of website design, including an original title and logo and a menu bar.
• Text introducing the main features of the magazine.
• Working links from the home page to the other page.
• A range of appropriate media language techniques (typography, images, fonts, backgrounds,
logos, etc.) as appropriate to the purpose of the website.